Privacy Policy
Last updated: June 2026
Sofia Varela | CRM & Lifecycle Marketing Consultant is committed to protecting your privacy. This policy explains what personal information we collect through this website, how we use it and your rights under UK data protection law.
1. Who We Are
This website is operated by Sofia Varela, a UK-based CRM and lifecycle marketing consultant.
If you have any questions about this policy or how your data is handled, you can contact:
2. Information We Collect
a) Analytics
When you visit this website, certain information may be collected automatically, including:
Browser, device and network information
IP address
Pages visited
Referral sources
Clicks, scrolls and general site usage data
Timestamps and session information
This information helps us understand how visitors use the website and improve its performance and content.
b) Cookies
This website uses cookies and similar technologies to improve your browsing experience and understand website performance.
Necessary cookies may be used to ensure the website functions correctly. Analytics cookies will only be used where required and in accordance with your cookie preferences.
You can control cookie settings through your browser at any time.
c) Contact Forms
If you submit an enquiry through a contact form, we may collect:
Your name
Email address
Any information included in your message
This information is used solely to respond to your enquiry and manage communications.
Data may be processed and stored using:
Website hosting and form services
Gmail, for email communications
Calendly, where applicable, for booking calls and appointments
We do not use this information for marketing purposes unless you have specifically requested further communication.
d) Fonts
This website may use third-party font services such as Google Fonts or Adobe Fonts. These providers may receive technical information about your browser, device and the pages you visit in order to display fonts correctly.
3. How We Use Your Data
We use personal data to:
Operate and maintain this website
Respond to enquiries
Manage appointments and communications
Understand website performance and visitor behaviour
Improve the website and services offered
We do not sell, rent or share your personal data with third parties for marketing purposes.
4. Legal Basis for Processing
We process personal data on the following legal bases:
Consent, where you voluntarily submit information through forms or accept analytics cookies
Legitimate interests, for website operation, security and performance monitoring
5. Data Retention
Personal data is only retained for as long as necessary.
Enquiry submissions may be retained for up to 12 months
Analytics data is retained in accordance with the policies of the relevant analytics provider
6. International Data Transfers
Some service providers used by this website may store or process data outside the UK.
Where this occurs, appropriate safeguards are used to protect your information in accordance with applicable data protection laws.
7. Your Rights
Under UK data protection law, you may have the right to:
Access the personal data we hold about you
Request correction of inaccurate information
Request deletion of your personal data
Object to or restrict certain types of processing
Withdraw consent where processing is based on consent
To exercise any of these rights, please contact:
8. Changes to This Policy
This policy may be updated from time to time to reflect changes in legal requirements or business practices. The latest version will always be available on this page.