About me

Hi, I’m Sofia.

I'm a CRM and lifecycle marketing consultant with over 5 years of experience helping ecommerce brands improve retention, strengthen customer relationships and get more from their CRM.

Over the years, I've worked across a range of D2C and subscription brands, supporting everything from lifecycle strategy and customer journeys to campaigns, flows and retention programmes. This experience has given me a strong understanding of the challenges brands face as they grow, and the role CRM can play in driving long-term customer value.

I take a practical approach, combining strategic thinking with hands-on execution to help brands identify opportunities, improve performance and make better use of their customer data.

Whether I'm supporting a specific project or working as an extension of your team, my goal is always the same: helping brands uncover opportunities, improve retention and get more value from their set-up.